Proposal Photogrhapy Business Plan Creative Model Studio

Proposal Photogrhapy Business Plan

Creative Model Studio

Concurrence Autor : Dr Zalzulifa , M.pd Present By :

Evi Nurhidayati_2291471019 

Iin Nur Inayah_2291471035

Khansa Tiara Putri Hasna_2291471042

TABLE OF CONTENTS

Cover i

Table Of Contents ii

Foreword iii

Bacground 1

Industry Overview 1

Executive Summary 2

Products and Services 2

Vision and Mission 2

Product Logo Philosophy 3

SWOT Analysis 3

Our Target Market 4

Our Competitive Advantage 4

Sales and Making Strategy 4

Sales Forcast 5

Startup Expendacture (Budget) 5-6

Sustainability and Expansion Strategy 6

Business Letter 7

Memo 8

Invoice 9

CV 10-11-12

FOREWORD

Praise and gratitude for the presence of Allah Subhannahu Wataala favors have been given, has given health so that we can complete this final project on time.

We also thank Mr. Zalzulifa, M.pd. has given the task in which aims to make proposals. We thank you from friends for being present in various forms.

We made a task to meet specifically and our English purpose on the ESP task, We make up to the maximum and receive various parties suggestions so that it makes tasks easier production. Therefore we want to express our gratitude to everything that has existed contribute to this task.

Jakarta, 5 April 2023

BACKGROUND

This company was built on an idea that emerged from the many innovations circulating on social media. There are many photo studios that offer their photo services which are of great interest to today's youth. Therefore we want to create a photo studio company by offering higher quality, creative and professional photo services.

INDUSTRY OVERVIEW

In the past decade, the development of Indonesia's photography industry has continued to increase. The increase is quite significant. Especially in Jakarta, the development of the photography industry is getting more and more vibrant every day. The photography business certainly must have capital creativity and expertise but can produce more results. This business must be run creatively, especially with the development of an increasingly advanced era, meaning that competitors in the world of work are increasingly numerous and cannot be denied. However, now photography entrepreneurs don't need to worry. Because now there are various technologies to make their work easier. So that the quality of the images and the artistic value issued will always be maintained. Of course, this is what is most sought after by consumers.

Yes, along with the transition from analog to digital technology, photography activities are slowly starting to be looked at as a profitable business field. Of course, this cannot be separated from the practicality and convenience offered by digital technology today. In the past, we still needed celluloid film to take pictures. The resulting works would be very limited, and if something went wrong, the photo files could not be deleted. It is different with digital photography technology. Armed with a memory card, a photographer can shoot up to hundreds of images. If it is not to the photographer's liking, just delete and reshoot. Therefore, along with technological advances, the photography industry continues to grow. In fact, due to its rapid growth, many individual businesses provide photography services to consumers. This means that there will be more choices for consumers.

EXECUTIVE SUMMARY

Creative Model Studio is a company in the field of Photography. Creative Model Studio offers photo studio services with the latest technology, photo props and clothing that customers want to use, which of course offers more creative, quality and professional services.

Creative Model Studio also certainly provides very affordable prices for teenagers who want to capture the moment, either alone, with friends, friends or family.

PRODUCT AND SERVICES

Creative Model Studio was founded with the aim of making it easier for today's youth to capture the moment. And another goal is to offer services to an Entertainment company to photograph the models or artists they have.

Our services are listed below :

Operate Studio and photography facilities

Offering services to Entertainment companies to photograph models

And can rent out the studio.

VISSION AND MISSION

Vission : 

Making Creative Model a photo service provider that provides quality, creative and professional services in serving customers.

Mission:

Provide maximum service to customers

Develop the quality and provision of tools in the studio

Trying to develop Creativity according to developments in the Millennia Era

PRODUCT LOGO PHILOSOPHY

Logo Philosophy :

Creative (c) : the word Kreaif is taken from the person of each individual who builds creativity for this company

Model (M): The word Model itself is the Icon of the company we built. Turning someone into an attractive Model with our creative abilities.

Camera : The camera itself is a symbol that we are a photographer.

SWOT ANALYSIS

STRENGHT : Our company has good quality in every way. A photo studio that has high creativity, is friendly, affordable prices and also has a good vision and mission.

WEEKNES : Every company or business has its own strengths and weaknesses. Our studio also has its drawbacks, namely the lack of employees to help with the shooting process, and the lack of experience in advertising the company

OPPERTUNITY : The opportunity to get a target market, the number of consumers interested in photo studios, competitors who are still lacking in the studio area

THREATS : Bad reviews from early customers, bad image from people in terms of price

OUR TARGET MARKET

We focus more on model photography, everything related to models will be our target market. Entertainment companies are also our target market, offering our photographer services to participate in taking models at the company.

OUR COMPETITIVE ADVANTAGE

Our competitive advantage lies in the creative ideas that exist within our team. We have a team of experts in photography, lighting and creative design. Our team also has excellent experience in model photography. In addition to the creative ideas within us, our services will also be measured by results and professionalism as photographers.

SALES AND MARKETING STRATEGY

We realize that there are many professional photographers out there, even an entertainment company also has its own photographer. But we will try not to retreat and keep moving forward to make healthy competition in photography models.

In order for our company to go beyond everything, our marketing will not only be done domestically, we will market our company overseas.

Creative Model Studio will use the following marketing and sales strategies to attract clients:

Prioritizing quality in the tools we use

Improving the maximum service

Provide ideas and concepts as creative as possible.

Creating an online site for our company, so that many people know.

Deploy brousers via digital or direct.

SALES FORCAST

One thing is for sure, there are lots of entertainment companies and young people who need the services of model photographers to photograph their artists and themselves.

Creative Models is well positioned to capture the available market in the photography Industry in our given fields and we are optimistic to meet our set targets of generating sufficient profits from the first six months of operation and growing our photography business to greater heights. We have analyzed half of the entertainment companies and interviewed young people who are very interested in studio photography. we have analyzed our opportunity in this industry and we can produce following sales forecast. Sales projections are based on information gathered in the field and some assumptions from interviews with local youth.

First Fiscal Year: Rp. 30,000,000

Second Fiscal Year: IDR 50,000,000

Third Fiscal Year: IDR 70,000,000

STARUP EXPENDICTURE (BUDGET)

It is a well-known fact that in setting up any business, the amount or cost will depend on your intended approach and scale. If you intend to go big by renting premises, then you will need a considerable amount of capital as you will have to ensure that your employees are well taken care of, and your facilities are conducive enough for workers to be creative and productive.

The materials and equipment to be used cost about the same everywhere, and the price difference will be very small and negligible. A detailed cost analysis of starting a standard photography business varies by region. However, these are the costs we incurred to set up the photography company CREATIVE MODEL STUDIO :

Inventory costs

DSLR camera and additional lens Rp. 15,000,000

Flashlights, tripods, umbrellas priced at Rp. 6,000,000

Brochures, banners and nameplates Rp. 3,000,000

Website creation photographer services Rp. 2,000,000

Cost of office furniture and equipment (computers, printers, photo printing machines, projectors, servers/internet facilities, furniture, telephones, camera cabinets and filing cabinets) Rp. 80,000,000. So the investment cost of Rp. 106,000,000.

Operational Cost

Team Salary 1 person Rp. 12,000,000

Making advertisements and promotions Rp. 10,000,000 -So the investment cost of Rp. 22,000,000

Based on reports from market research and feasibility studies conducted, we need around one hundred and twenty eight million rupian (Rp. 128,000,000) to successfully set up a standard photography business.

SUSTAINABILITY AND EXPANSION STRATEGY

It is an established fact that the future of businesses lies in the number of loyal customers they have, the capacity and competence of their employees, their investment strategies, and the structure of the business. If all these factors are missing from a business then it won't be too long before the business closes shop.

One of our main goals for starting the CREATIVE MODEL STUDIO was to build a business that would survive on its own cash flow and get an injection of funds from external sources once the business was up and running. We know that one way to gain approval and win customers is to offer our advertising and related services a bit cheaper than what can be obtained on the market and we are well prepared to stick with lower profit margins for a while.

BUSINESS LETTER

CREATIVE MODEL STUDIO

Jln. Boulevard GDC NO 86 Depok, Jawa Barat. 16412

April 10, 2

023

Dr. Zalzulifa, M.Pd

Politeknik Negri Media Kreatif Jakarta Letter

CREATIVE MODEL STUDIO

Jln. Boulevard GDC NO 86 Depok, Jawa Barat. 16412

April 10, 2023

Jl. Srengseng Sawah Raya No 17 RT/08 RW/03, Srengseng Sawah Kec. Jagakarsa Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12630

Dear Mr. Zalzulifa

Thankyou vary much taking interesting to meet me of Evi Nurhidayati as speaker of the CREATIVE MODEL STUDIO.

I wanted to discuss about our services in the model photography Because we'd discuss about time, our service will provide and generate quality services that you can understand and trust.

Therefore I really hope you can take the time to meet in person and discuss directly with our team, so we can provide good and high quality services to your company.

yours faithfully

Evi Nurhidayati

Founder Of CREATIVE MODEL STUDIO

+62 838-3957-5486

creativemodel@studio.com

Memo

To : Raniah Putri Muslimah Nasution From : Ceative Model Studio

Date : April 3, 2023

Dear Ms.Raniah, thank you for trusting us in our service for your company service. I hope you will believe and use our service one more time in the future, we will wait in further collaboration

thank you for work.

Say my regards to You all!

Link YouTube Vidio Proposal Kelompok :

https://youtu.be/ell82MtrFEs